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Character Group is the leading importer and distributor of children’s lifestyle products into Africa, with a strong focus on a comprehensive licensed and private collection product offering. Our company is dedicated to developing high quality, trendy children’s products that are both unique and exclusive to the African market. We are a multi-faceted, ever evolving company and we pride ourselves on setting industry standards of fashion, quality and reliability for both our customers and consumers. Great emphasis is continually placed on product design, development and innovation in line with global trends and our expertise lies in anticipating the ever-changing needs of our consumer. Our business is unique in that we offer a complete turnkey operation, from design and concept, through to sourcing, sampling, manufacturing and ultimately warehousing, shipping and distribution.

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