Winemakers, viticulturists, marketers, and serious consumers turn to WineLand Media for up-to-date winemaking and viticulture articles, wine business trends and stats, news about social upliftment, learning, and development, as well as some light-hearted, tongue in cheek stories that embrace the spirit of the dynamic, often quirky spirit of the South African wine industry. WineLand is published and distributed by WineLand Media, a division of VinPro – the representative organisation for South African wine cellars and wine grape producers.

The magazine is read by a subscriber base that includes 2 150 producers and wineries, 750 winemakers, 210 viticulturists, educational institutions, media, key directors and managers, advertising agencies and or representatives, as well as suppliers to the industry.