Adforce was formed in the year 2000. In May 2013, adforce formed a strategic partnership with the Publicis Africa Group and became Publicis Namibia. Publicis Africa Group is part of The Publicis Group, which is the 3rd largest multi-national advertising and public relations company.
The Publicis Group is present in 108 countries across 5 continents and offers local and international clients advertising, media, brand consulting, design, PR/Corporate communication, direct marketing, digital and other services. The Publicis Group manages a portfolio of global market leaders comprising some global advertising networks that include Publicis, Saatchi & Saatchi and Leo Burnett.
Leo Burnett Worldwide is an American advertising company, created in 1935, in Chicago by Leo Burnett. The company started its first two major advertising projects for Kellogg’s and P&G. Now it is a worldwide company. Leo Burnett used dramatic realism in his advertising, the “ Soft sell” approach.
“Burnett believed in finding the inherent drama of products and presenting it in advertising through warmth, shared emotions and experiences”.
Saatchi& Saatchi has grown from a start- up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 130 offices in 70 countries.
“Through our creative ideas across all media and all disciplines, we set out to turn bands into “ Lovemarks” which, unlike brands, generate loyalty beyond reason”.
adforce saw The Publicis Group as a perfect fit with its worldwide collection of talent, cultures and ideas, which are united through creative advertising. This gives Publicis Namibia an advantageous edge in advertising, due to the reach Publicis Africa Group has.
The Publicis Africa Group has a partnership with Starcom.
Starcom is a South African company, internationally aligned to the Starcom MediaVest group. Within South Africa and across the African continent it has affiliation to over 15 different creative agencies. Starcom is ranked 14th in terms of influence in the Advertising Industry.
Their network generates brand- building results for many of the world’s leading companies by offering leading:
Media planning and buying
•Direct response media
•Internet and digital communications etc.