AIG traded as Chartis in Kenya and other parts of the world – apart from the US – until November, 2012. This rebrand marked a new era for us, ushering in a new brand promise: “Bring on tomorrow”, which underscores our tremendous tenacity and ambition – to solve problems, to innovate for the benefit of our clients, and to act as a powerful, global team.

The slogan communicates our optimism. We are excited about tomorrow, and we want to build a better future for our customers, for ourselves, and for communities around the world. We are focused on our spirit of inventiveness – demonstrated in our investment in technology and in our work to capture and analyse the vast amounts of data we handle every day.

The AIG brand affirms the significance of our originality as one of the world’s leading insurance companies. Our name and identity convey a continued commitment to earn customer trust through continual innovation and efficient service.