Digital Fire is an e-mail marketing specialist based in Cape Town and a division of the Spencer Boyd Associates New Media Group, London. Digital Fire specializes in full service opt in e-mail marketing, providing solutions in both the local South African market and also globally for international clients predominately in the UK, EU and the USA. Our core services are: 1. Promo E-mail Marketing:: driving clearly accountable customer acquisition, return on investment, sales and revenue for our clients through interactive Promo E-Mailers to our carefully managed high LSM opt-in e-mail databases (meaning the recipient has given permission to be contacted). 2. E-mail database management: assisting our clients to broadcast, profile, manage and grow their e-mail databases and consultancy on how best to drive maximum business value from their e-mail data. "A well conceived, designed and executed e-mail marketing campaign generates responses which far out perform the traditional medi