---

Industry body supporting radio advertising growth in South Africa through research, strategy and training. The Radio Advertising Bureau South Africa (RAB SA) is the official marketing arm of the South African radio industry. Operating under the National Association of Broadcasters (NAB), RAB promotes radio advertising through audience research, creative support, training and strategic planning resources for media buyers and advertisers. Since its launch in 2001, it has served as a central resource for both commercial and community stations, helping to grow ad spend and demonstrate radio's return on investment. (Category:Marketing Agencies)

---