This is the story of NUDO and how two women from Pretoria are changing the way salons are run by giving customers exclusive, high-end experiences while making every person who walks in through their doors feel a sense of belonging. NUDO started out in a single woman’s home. Pearl Daniels was able to give the most masterful extension service that even South African celebrities would have their hair washed in her bath to be serviced by her. Today NUDO is a franchise growing, faster than Pearl could have imagined, in Gauteng and now readying itself to expand internationally.