Atlas Finance is a micro-finance company, started in 1994, by CEO Jack Halfon, with its first branch in Eloff Street, Johannesburg. Although the company has grown to 160 branches, we still remain a family owned and managed business.

Along the way, we have not wavered from Jack’s original vision for the business: to provide financial assistance to all South Africans in an ethical and legitimate way.

Family is key to our business – the culture at Atlas is based on family and family values; which is why our company tag line remains “From our Family to Yours”.