Flower Valley Conservation Trust promotes sustainable wildflower harvesting and fynbos conservation in South Africa. Flower Valley Conservation Trust is a non-profit organisation based on Flower Valley Farm, near Gansbaai in the Western Cape. Established in 1999, the trust works to protect fynbos landscapes and promote sustainable harvesting of wild flowers. They engage with local harvesters, run conservation education programmes, and support livelihoods in rural communities.