Lilly Loompa Upcycled Hip Homeware was formally launched with an online auction in September 2016. The initial company was registered in 2004 as a Jewellery company and has gone through an organic metamorphosis since then. Designer, upcycling queen, pioneer, and self-confessed homebody, Lizl Naude - the founder - has over 20 years of combined experience in design, entrepreneurship and upcycling. She is a Social Entrepreneur from Cape Town, South Africa. She heads up her design business Lilly Loompa, a company that creates beautiful homeware made by upcycling waste material… All materials are carefully sourced from waste and sustainably reimagined as beautiful, yet purposeful products.