MTN Qhubeka / Club 100 promoted community cycling, athlete development, and bike distribution for social upliftment through the Qhubeka model. MTN Qhubeka / Club 100 was a collaborative cycling initiative between the telecommunications giant MTN and Qhubeka, a non-profit that provides bikes to communities in need. Club 100 served as the amateur feeder group and advocacy arm supporting professional teams and community upliftment through cycling. The Qhubeka program continues today as Team Qhubeka and is known internationally for its 'bicycles for empowerment' model.