Like all great journey’s in life – there has to be a beginning. Soul Travellers roots lie in the holy land of Israel, steeped in exoticism and heritage. It was here, that our business catalyst, Siphesihle Penny, began to dream up an idea so brilliant that it has not only disrupted the narrative of domestic tourism in South Africa, but is cultivating and redefining it entirely. From the unique perspective of being an intuitive traveller herself, Penny honed in on the yearning for connection felt by our continent and the people who make it what it is. “Through Soul Traveller Tours we have created a platform for people to feel good about their country and heritage. We want people to connect and experience the unexplored soul of our cultures and continent.