Smallholder poultry & livestock farmers in Zimbabwe are poorly prepared to respond to developments in poultry & livestock production and market mechanisms. Poultry & Livestock farmers, by becoming entrepreneurs, can become alert, developing knowledge and making information investments that others do not thus making them more competitive in a hostile economy. This Forum seeks to enhance these capabilities by discussing issues that are central to a successful poultry venture. - Dr Shadreck Magonziwa (BVSc, BBA, MCom