The Zimbabwe Tourism Authority is a Parastatal organization formed by an Act of Parliament: The tourism Act Chapter 14:20 of 1996 with a mandate of developing, managing, promoting and marketing Zimbabwe as a tourist destination in both the local and international markets. As a National Tourism Organization (NTO), ZTA is responsible for tourism promotion, planning and development, research and enforcement of standards and services. Its overarching goal is to promote the sustainable growth and development of tourism in Zimbabwe for the social and economic benefit of the nation through setting and monitoring of standards, market research, product development, investment promotion and destination marketing. It falls under the Ministry of Tourism and Hospitality Industry led by Honourable Barbara Rwodzi(MP).