Burkes' Paradise is a family run business. It is presently run by Adam Burke, who is assisted by his wife Vicki and entertained by his children Daniel, Johnny & Gracie-Joy. They all live on site at Burkes' Paradise As the popularity of Burkes' Paradise has grown it has been listed in many travellers' guide books including Lonely Planet and Rough Guide (read their reviews here). Although it was originally known as Backpackers Paradise it is now called Burkes' Paradise or Burkes' Backpackers Paradise to distinguish it from other establishments in Bulawayo who have mimicked the name.