TUI is a Social Business initialized in 2011 and registered as a company limited by guarantee in June 2013. TUI works with cooperatives, Government MDAs, development partners, and private businesses to advance and apply the cooperative business model in pursuit of inclusive socio-economic transformation. Our Vision An enterprising, prosperous, peaceful, and happy society. Our Mission We inspire citizens to generate wealth together. Our Ideology We stand for an equitable society led by a developmental state, run alongside the principles of a social market economy that puts the citizen at the center of an inclusive, cooperative, and accountable system.