Understand the Problem:  We analyze the market to discover the causes of poor performance, paying special attention to the capacity of local firms and incentives that could encourage them to engage in the market. By understanding how and why local businesses behave the way they do, we can engage with the right partners.

Collaborate on the Solution: We engage our partners in conversations early and often, listening to their perspectives around common local problems, wants and needs. Together, we identify the opportunities and design solutions to impact the system.

Respond and Adapt: A healthy partnership allows for flexibility when circumstances change, or experience reveals a better approach. We invest the time, energy, and resources in the relationship with our partners to ensure we can evolve with changing market dynamics, enhance resilience, and produce enduring results.

Measure and Learn: We measure the impact of our work on the market