Founded in 1977 by Mr. Aziz Hiridjee, the company Enduma starts operations in conducting coating on fabrics. It diversifies its activities and launches in woven packaging (polypropylene) to meet the growing demand and is the leader in Madagascar and the Indian Ocean in its field. The collection bag Enduma (Miaka-bokatra) is a national symbol, while in parallel the more technical products are developed such as technical big bags for large and very large capacities masses. The expertise of Enduma becoming recognized nationally at first, then quickly across borders. In 2013, Enduma introduced its new range of environmentally friendly promotional bags made of nonwoven fabric (non woven). The group's policy puts the environmental aspect and reusable bags first. So Enduma participates in numerous works and communications concerning environmental conservation in Madagascar