South African publishing houses focus on three broad market areas: Academic, Education and Trade. Academic (or higher education) publishing provides learning materials for the tertiary market (that is, all post-school levels). Education publishing is aimed at the school market, from pre-school to Grade 12, and provides learning materials for learners and support materials for teachers. Trade publishing provides the kinds of books that you will find at bookstores in your local shopping mall. Publishing houses generally specialise in one or two of these market areas.