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The ABF is a 41 year old charitable fund that is the vital crisis support structure behind the advertising, marketing and media industries in South Africa, taking care of people who have served in these sectors but have fallen on hard times - for whatever reason. Retrenchments, redundancies, injuries and illnesses are a daily reality, and once prosperous copywriters, creative directors, account directors, media buyers and many others suddenly find they can't pay the bond, let alone feed themselves. This is where the ABF steps in. But the ABF can only provide its invaluable support with the support of those in the industry. This is achieved via membership fees (both individual and corporate), and a series of high caliber events that are hosted around South Africa - golf events, bowling events, cricket events and gala events. Some events are of a serious nature - such as the annual Spring Balls and the President's Cup Golf Days - and some pure fun - such as the Crazy Golf Days and the

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