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he Advertising Media Association of Southern Africa, AMASA, is a registered Section 21 company, and since its inception as a professional body in 1971, has been at the forefront of media education and training in South Africa. Initially this took the form of relatively informal monthly gatherings where keynote speakers addressed industry issues in open forum but these gatherings soon became the sounding board for some of the big issues which shaped the commercial media industry in the 70's … the formation of SAARF and AMPS; the readers per copy debate; the Citizen and Info scandal; the emergent market. This role continues today and AMASA meets on a monthly basis to address key industry issues. Recent keynote speakers include Minister Jay Naidoo, Thami Mazwai and Gill Mkhasibe. As a non-profit making organisation, it is able to interface with other commercial educational organisations such as the AAA School of Advertising, The Boston Media House and the Institute of Marketing Mana

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