Pioneer Foods

Pioneer Foods

Plot 10 Muswell Road, Bryanston, Johannesburg, 2191,Ground Floor, Building 1, Silver Stream Business Park,Central,Johannesburg
Contact Phones: -,+27 21 974 4000
Web Address:
Write to Us
About Pioneer Foods

There are probably not many households in South Africa without at least one of Pioneer Foods’ products in their kitchen. Our cereals, dried fruit products, baking ingredients, rusks, juices, eggs, and condiments are all familiar names: think Bokomo Maltabella, Nulaid eggs, Ceres and Liqui-fruit juice, Heinz ketchup, Safari dried fruits and Moir’s cake mix, as just a few examples.

 Pioneer Foods is one of the largest producers and distributors in South Africa of a range of food, beverages and related products, for human consumption. We operate across the country, providing the nation with affordable foods of a consistently high safety and nutritional quality, supported by a large, innovative and stable workforce. 


The Group has three main divisions:

 • Essential Foods manufactures wheat and maize products, trades in rice, beans, lentils and dried vegetables and has large bakery operations.

 • Groceries (previously Bokomo Foods and The Ceres Beverages Company) produces cereals, rusks, biscuits, cake mixes, baking aids, instant mash potato, dried fruit products, nuts, spreads, dehydrated vegetables, processed salads, fruit juices, carbonated soft drinks and fruit concentrate mixture.

 • Pioneer Foods International joint ventures is our substantial stake in Heinz Foods SA, which produces tomato sauces and ketchup, frozen foods, seafood tinned products, tinned food, instant meals and noodles. Bowman Ingredients South Africa is a joint venture to supply food ingredients to South Africa’s large food producers.


 Our vision 

To be a leading FMCG company in Africa with globally trusted brands.



 Our values 

• Integrity – Be ethical, transparent & honest 

• Empowerment – Enable people to grow, excel & realise full potential 

• Passion – Be relentless in pursuit of excellence 

• Accountability – Do as you say 

• Consumer & customer focus – Put clients & consumers first 

• Team work – Drive results & deliver value through collaboration 


Our strategy 

1. Shaping a winning portfolio

 Seed – weed – feed 


2. Focus on power brands 

Enhance brand strength of winners and fully leverage market positions 


3. Embed strategic customer management 

Collaborate to win in modern and traditional trade 


4. Reset the cost base and step up productivity 

Establish an efficient cost structure and organisation 


5. Build a high performance team Establish a high performance culture and invest in the capabilities we need to win

[Compliances and Memberships/Affiliations]