About Us

Tiger Brands Limited, a Top 40 JSE Limited company whose footprint extends across the African continent and beyond, is one of the largest manufacturers and marketers of FMCG products in Southern Africa, and has been for several decades.

Tiger Brands has been built over many decades through the acquisition and clustering of businesses spanning food, home and personal care brands as well as baby products. It’s success is grown and maintained through the perpetual renovation and innovation of its brands, while its approach to expansion, acquisitions and joint ventures has given traction to a distribution network that now spans more than 22 African countries.

The Group focus is on the core business of FMCG categories that spread synergy across the value chain – which a broad basket of categories spans food, home and personal care as well as baby products. The wide range of brands are underpinned by comprehensive research and meaningful insights into each of the markets in which Tiger Brands operates.

Tiger Brands is a world–class operation – and will continue to hold and grow its position through constant investment in every asset of the business, be it in people, brands, technology, efficiency, quality or sustainability.

Vision and Mission

Our Vision

To be the world’s most admired branded consumer packaged goods company in emerging markets.

Our Mission

To be a high performing, fast–moving consumer goods company with leading brands, operating across the globe in several selected emerging territories.

Our Values

Our People

We value our people and treat them with dignity

•We treat our people with care, concern and respect

•We are committed to the development of our people, and to help them thrive

•We believe in enabling and empowering our people

•We promote work place diversity

•We work hard and play hard together

Our Performance

We have a passion for excellence

•We value flawless execution

•We have no tolerance for mediocrity

•We act with a sense of urgency

•We deliver on time, every time

•We encourage innovative thinking

•We recognise and reward excellence

Our Consumers

Our consumers are our business

•We are passionate about understanding our consumers’ needs

•We produce quality products and build reputable brands that drive consumer preference

•We are responsive to every consumer request and/or complaint

•We invest in the highest quality and safety standards

Our World

We continue to reinvest in our society

•We respond to the needs of society whenever we can

•We undertake CSI because it’s the right thing to do

•Our business practices are guided by our desire to sustain our environment

Our Integrity

We act with integrity in everything we do

•What we say on the outside is what is on the inside

•We never compromise the safety of our consumers

•We never do anything that we would be ashamed of if the facts became public

•We communicate with integrity

•Tiger Brands History

•Tiger Brands’ foundation was built on the strength of family businesses and the spirit of entrepreneurship. It’s that enduring faith in human connections that’s given rise to the Group’s longevity – perhaps coupled with a very astute approach to the acquisition and disposal of businesses along the way. However it unfolds, the story of Tiger Brands’ is one defined by the charisma, belief and the fortuity of life.

For instance, in 1896, it was the humble little toothpick that sparked Tiger Brands Oats Limited to life, the forerunner of today’s Tiger Brands. As for the flagship All Gold tomato sauce, did you know it was a Scottish chemist who discovered the secret recipe – one that would end up on the plates of King George VI and Queen Elizabeth during their 1947 jaunt on the Royal Train?

One timeless classic – KOO Peaches – took home a gold medal at the World Food Olympics in Paris, 1964, while another – Black Cat peanut butter – was born on word–of–mouth marketing alone. Of enduring partnerships, Beacon, the brainchild of a Lithuanian immigrant, would partner with Maynards – a now more than 130–year–old brand born in a modest UK candy kitchen.

And who knew the success of Ingram’s Camphor Cream was due in large part to the rather large ego of a very practical man?

And such is the nature of Tiger Brands’ colourful history – steeped in stories of bold moves, belief and brilliance – and though evolution and the shifting nature of business continue to shape Tiger Brands’ path, one element that remains true throughout, which is that Tiger Brands will never stop adding value to life.

It is and will remain at the core of everything we do.