Africa2Trust Privacy Policy

1. Introduction

Welcome to Africa2Trust (“A2T”, “we”, “our”, or “us”). We are committed to handling personal information and business-related information responsibly, transparently, and in accordance with applicable privacy, data protection, and electronic communications laws.

This Privacy Policy explains the types of information we collect, how we collect it, how we use it, when we share it, how we protect it, and what rights may be available to users, business owners, representatives, and other data subjects.

2. Scope of this Privacy Policy

This Privacy Policy applies to information collected through:

• the Africa2Trust website and related digital pages;
• company registration, business listing, and supplier profile submission forms;
• subscription, advertising, and payment-related pages;
• contact forms, e-mails, inquiries, requests, and support channels;
• events, surveys, promotions, business outreach, and platform engagement activities; and
• other services, interactions, or workflows where this Privacy Policy is referenced.

This Privacy Policy does not govern the privacy practices of independent third-party websites, payment gateways, advertisers, suppliers, buyers, business partners, or other external services linked to from the Platform.

3. Information We Collect

We may collect and process the following categories of information:

3.1 Personal Information

• full name, salutation, and title;
• business e-mail address, personal e-mail address, and contact telephone numbers;
• job title, department, role, or professional affiliation;
• account credentials, login identifiers, and account management details;
• support, inquiry, or communication content submitted through the Platform.

3.2 Business and Listing Information

• company name, business description, sector, products, and services;
• physical address, postal address, city, district, country, and regional details;
• website, social media pages, logos, promotional materials, and certifications;
• business contact names and representative contact details;
• supplier, distributor, exporter, importer, buyer, institution, or partner information.

3.3 Technical and Usage Information

• IP address and approximate geolocation information;
• browser type, device type, operating system, language, and session data;
• pages visited, click paths, referral sources, and duration of visits;
• log data, timestamps, cookie identifiers, and analytics information.

3.4 Subscription and Transaction Information

• package selection, advertising requests, and billing details;
• payment references, transaction status, and reconciliation information;
• subscription history, activation dates, renewal information, and service usage records.

4. How We Collect Information

We collect information in a variety of ways, including:

• directly from you when you register, list a company, subscribe, advertise, contact us, or submit content;
• from a company representative, employee, referrer, consultant, marketer, or other third party acting for or about a company;
• through platform usage, cookies, server logs, analytics, and technical monitoring tools;
• from publicly available business information sources where permitted by applicable law; and
• from service providers, payment processors, or partners supporting the operation of the Platform.

5. How We Use Personal Information and Business Information

We may use information for legitimate operational, business, platform, and legal purposes, including to:

• operate, maintain, secure, and improve the Platform;
• create, publish, manage, structure, and optimize business listings and supplier profiles;
• process subscriptions, advertising requests, invoices, payments, and account administration workflows;
• respond to inquiries, complaints, support requests, ownership claims, update requests, and removal requests;
• verify account activity, detect abuse, prevent fraud, and protect platform security and integrity;
• analyze usage patterns and improve search relevance, discoverability, and user experience;
• send service notices, payment updates, support messages, and administrative communications;
• send marketing or promotional messages where permitted by law or where consent has been given; and
• comply with legal obligations, audits, record-keeping requirements, investigations, and enforcement needs.

6. Lawful Basis and Legitimate Interests

Where applicable law requires a lawful basis for processing personal information, Africa2Trust may rely on one or more of the following:

• your consent;
• performance of a contract or steps taken before entering into a contract;
• compliance with a legal obligation;
• our legitimate interests in operating, securing, improving, and promoting the Platform and facilitating lawful business discovery, provided such interests are not overridden by applicable rights and freedoms; and
• other lawful grounds recognized under applicable law.

7. Company Listings, Third-Party Submissions, Ownership Claims, and Verification Status

Africa2Trust is a business directory, supplier discovery, and company visibility platform. Company information appearing on the Platform may therefore come from different sources, including:

• companies that directly register and manage their own listings;
• individual users, marketers, consultants, representatives, or other third parties who submit company information;
• research, directory-building, business intelligence, or listing support activities carried out by or for Africa2Trust; and
• publicly available business information sources where publication is permitted by law.

7.1 Unverified Listings

Some company profiles on the Platform may be treated as unverified. An unverified listing means that the company owner or an authorized representative has not yet confirmed, claimed, or validated the listing with Africa2Trust.

Unverified listings may:

• contain incomplete, outdated, or inaccurate information;
• appear without the company owner’s direct prior submission or explicit permission;
• be based on information submitted by individuals or third parties;
• not display a company logo or certain brand assets until validation occurs; and
• remain subject to correction, ownership claim, validation, restriction, or removal.

7.2 Logos and Brand Assets

Africa2Trust may choose not to display a company logo, branded asset, or certain profile enhancements until a listing has been validated or ownership has been reasonably confirmed through internal procedures.

7.3 Lawful Publication and Legitimate Interests

Where business-related information is published on the Platform, Africa2Trust may rely on legitimate interests in supporting lawful business discovery, trade visibility, market connectivity, supplier search, and professional networking, subject to applicable rights and protections under relevant law.

7.4 Right to Request Correction, Claim, Validation, or Removal

If you are a company owner, authorized representative, or other lawful rights holder and:

• your company appears on the Platform without your direct submission;
• the information displayed is inaccurate, incomplete, outdated, or misleading;
• you wish to claim and manage the listing as the rightful owner; or
• you want the listing to be removed in whole or in part,

you may contact Africa2Trust and request review of the listing.

Subject to reasonable verification of identity, authority, ownership, or lawful basis, Africa2Trust may, at its discretion:

• update or correct the listing information;
• transfer listing control to the verified owner or authorized representative;
• validate the listing and update its status;
• remove specific information or remove the listing entirely; or
• request additional information before acting on the request.

7.5 Third-Party Submission Responsibility

Persons submitting company information to Africa2Trust are responsible for ensuring that such submission is lawful, accurate, relevant, and not misleading. They must not falsely claim authority they do not have.

7.6 Limitation of Responsibility for Third-Party Listing Data

Africa2Trust is not responsible for inaccuracies arising from information supplied by third parties. However, upon receiving a valid and sufficiently verified request, we may take reasonable steps to correct, restrict, validate, transfer, or remove the relevant information.

8. Cookies and Tracking Technologies

We may use cookies, analytics tools, server logs, and similar technologies to recognize devices, support core site functions, remember preferences, understand usage patterns, improve performance, measure engagement, and support service optimization and advertising functionality.

These technologies may help us to:

• maintain session continuity and account functionality;
• remember user settings and preferences;
• analyze site traffic and performance trends;
• improve page relevance, discoverability, and usability; and
• support marketing and advertising measurement where applicable.

You may control cookies through your browser settings, although disabling cookies may affect some site functions.

9. How We Share Information

We may share information in the following circumstances:

• with service providers, hosting providers, developers, analytics vendors, payment processors, and support partners assisting in the operation of the Platform;
• with site visitors or users where business listing information is intended for public visibility or supplier discovery;
• with professional advisers, auditors, insurers, consultants, or legal counsel where reasonably necessary;
• with regulators, law enforcement agencies, courts, or competent authorities where required by law or lawful process; and
• in connection with a merger, restructuring, acquisition, financing, or transfer of business assets, subject to appropriate safeguards where required.

Africa2Trust does not ordinarily sell personal information for unrelated third-party consumer marketing purposes.

10. International Data Transfers

Africa2Trust serves businesses, institutions, and users across multiple countries in Africa and beyond. Information may therefore be processed, accessed, stored, or transferred across jurisdictions where our users, systems, support providers, or service partners are located.

Where applicable law requires it, we take reasonable steps to ensure that such transfers are subject to appropriate safeguards.

11. Data Retention

We retain personal information and business-related information for as long as reasonably necessary for the purposes described in this Privacy Policy, including for operational, contractual, compliance, legal, security, dispute-resolution, and archival purposes.

Retention may depend on factors such as:

• the type and sensitivity of the information;
• the purpose for which it was collected or published;
• whether an account, listing, subscription, or dispute remains active;
• legal, tax, record-keeping, audit, fraud-prevention, or enforcement requirements; and
• the need to establish, exercise, or defend legal claims.

12. Data Security

Africa2Trust takes reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

However, no website, system, or transmission channel can be guaranteed to be completely secure. Users are also responsible for protecting their credentials and exercising caution when transmitting information online.

13. Your Privacy Rights

Subject to applicable law, you may have rights in relation to your personal information, including the right to:

• request access to personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion or removal in appropriate circumstances;
• object to or request restriction of certain processing activities;
• withdraw consent where processing is based on consent;
• request review, correction, validation, transfer, or removal of public-facing company listing information where you are the rightful owner or authorized representative; and
• lodge a complaint with a competent supervisory or regulatory authority where applicable.

We may ask for reasonable information to verify identity, authority, or entitlement before acting on certain requests. Some requests may be limited where overriding legal grounds or lawful exceptions apply.

14. Marketing Communications

Africa2Trust may send business updates, subscription notices, platform news, event information, promotional offers, market insights, and related communications where permitted by law or where consent has been provided.

You may opt out of non-essential marketing communications by using an unsubscribe mechanism where available or by contacting us directly. Transactional, service-related, or administrative communications may still be sent where necessary.

15. Children’s Privacy

Africa2Trust is a professional and business-focused Platform and is not directed to children. We do not knowingly collect personal information from children in a manner requiring parental consent under applicable law. If you believe that inappropriate child-related data has been submitted, please contact us so that we may review the issue.

16. Third-Party Websites and Services

The Platform may contain links to third-party websites, payment gateways, supplier sites, social media pages, advertising destinations, or other external services. Africa2Trust is not responsible for the privacy, content, security, or practices of such third-party services.

Users should review the privacy policies and terms of those external services before engaging with them.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect legal developments, operational changes, platform enhancements, or evolving privacy practices.

Any revised version becomes effective upon posting unless otherwise stated. Continued use of the Platform after updates are posted constitutes acknowledgement of the updated Privacy Policy.

18. Contact Information