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Brand strategy establishes a marketplace position in order to communicate what a company, product or service does and who it’s for. Companies with strong brand strategy often achieve their goals even in growing markets, but in cases where the market is right but the strategy is frail, brand fatality often follows initial sales success.

Every journey to becoming a category king begins with a thoroughly thought out, well- defined and executed strategy. In order to become a category king, one must go beyond product and company design. Category kings shape and own their sector to complete the magical triangle, which includes product, company and category design. A combination of these three gives one the ultimate competitive advantage.

fireworks Advertising helps you achieve a fine balance between thematic brand communications and short-term promotional campaigns. Where your entire brand needs an overhaul, we can discuss how to assist you with planning and execution of your rebranding campaign.