HISTORY OF THE COMPANY Prime Insurance traces its origins to 1995 when it was known as Cogear Ltd, a licensed general and life insurance company authorised by the regulator, National Bank of Rwanda (BNR). To harmonise the conduct of insurance market in Rwanda; the regulator enacted a directive that required insurance companies to separate their general and non-life insurance businesses. To comply with this regulation as well as to expand its business, Cogear Ltd created a new company called Prime Life Assurance Ltd. Prime Life Assurance Ltd (now Prime Life Ltd) was incorporated in December 2011 and authorised by the National Bank of Rwanda to transact long-term (life) insurance policies in May 2012, with a view to continue serving existing and prospective life assurance clients more efficiently and effectively. The rebranding of Cogear Ltd and Prime Life Assurance Ltd was implemented following the acquisition of Greenoaks Global Holdings Ltd (UK), an international insurance group based in London and Zurich, which acquired 85% shares in both Cogear Ltd and Prime Life Assurance Ltd. Greenoaks experience as well as its international recognition leads Prime to a new level of insurance specialisation offering an outstanding, instant and reliable insurance service to the Rwandan market