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Without it the challenges could be too daunting. Around campfires, long before a camera ever existed, characters were formed, beliefs were passed down and generations were inspired by the art of story telling. Its what pulls people in an keeps them engaged. Its what changes a belief, causes an action. or births a new idea. Its far more about are we connecting?" then about "do I like what your selling?". Create a strong connection between a listener. a client and the humanity behind a brand. This belief is what resonates with us and why we have made it our core prerogative. In a multi-cultural world where people are looking to belong to connect and to feel understood. We've stuck to what we believe which is what moves people is genuine attempt at connection. And people have always felt connected when its real and when its a story

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