IT’S SMAT NOT SMART The name “SMAT” is an acronym for “See Me About This.” I started out as a freelancer and my earliest projects came through referrals. Interestingly, most clients’ opening statements were along the lines of, “X asked me to see you about marketing” for example “John asked me to see you about marketing my business.” Over time, it became a funny song to my ears and when it was time to formalize the business, I chose this acronym as a reminder of this sweet past. We have since grown into a team of highly talented creatives who are responsible for hundreds of successful projects and through whom we live our vision of BRAND TRANSFORMATION—DELIVERED! —Phillip Buyondo, Founder