Pan-African 24/7 music channel with a West Africa feed and a Lagos office for sales and partnerships, showcasing Afrobeats and youth culture. MTV Base is a 24-hour African music television channel from Paramount Networks EMEAA that launched on 22 February 2005 and operates localized feeds, including a West Africa feed supported by Paramount Africa’s Nigerian presence in Ikoyi, Lagos; the brand spotlights Afrobeats and urban culture, commissions local shows, runs music video submissions and partnerships, and distributes across major platforms such as DStv and GOtv while offering integrated advertising and sponsorship opportunities to Nigerian and pan-African brands.