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The company was established in 1974 in Harare South, Zimbabwe by Wolle Kirk. The original herd was about 100 Friesland-type cows. Wolle found these cattle to be ill suited to the local environment and thus started cross-breeding to find a better suited animal. As he originated from Denmark, he started with the Red Danish dairy breed. This is a medium-sized, red, smooth-skinned dairy animal. Surprisingly these animals were very tolerant and their black hooves could handle the muddy conditions during the rainy season. Their dark pigment meant eye problems and skin cancers were eradicated

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