WHO WE ARE

We are the authorized agent of the South Korean giant LG Electronics. As LG product experts, we serve and support there wide range of world class products within the Republic of South Sudan. In addition we also represent numerous other world class brands and firms including Hewlett Packard, Diageo and Total fuel. 

You can visit us at South Sudan's first LG branded store in Kator Road, Juba.

WHAT WE CAN DO

On top of our LG retail units, we can also be found at our very own modern supermarket located in Nile Bridge Road (Nimule - Juba Road).

Furthermore our unrivaled nationwide infrastructure includes warehouses near Juba Airport (size 1500m2), distribution mechanisms, personnel, and delivery vans, to serve our wholesale and direct customers.

AFRI GENERAL TRADING LTD has been situated in the Republic of South Sudan since 2010.

The firm’s infrastructure entails a modern supermarket in Konyo Konyo, Nile Bridge Road, offering a variety of liquor, food and household items for consumers - utilized by the UN. We have an extensive distribution centre for our wholesale customers – which supplies the majority of the retailers, hotel and resellers within Southern Sudan. Furthermore we are a major food and drinks supplier to the nations ministry of defence.

Our primary service is acting as authorized distributor and agent to world class firms, including LG Electronics,Total (fuel), Hewlett Packard and Diageo. Enabling them to leverage AFRI-Generals infrastructure, resources and regional expertise within a burgeoning market.

The Executive Director Mr Habte George Berhane is additionally one of the senior partners and director of Juba Bridge Hotel, which counts high ranking foreign dignitaries, government, UN and NGO officials as guests. 

Furthermore he was an instrumental figure in exclusively distributing COMPAQ, Toyota, Komatsu, Yokohama Tires and Yahama Marine Engines products and services within Eritrea via Red Sea Trading Ltd during the mid-90s.

Our firm has also established a sister firm located in the United Arab Emirates, which specializes in procurement and international trade – Giant Gulf General Trading LLC.

Our Partners include:

LG 

HP

Diageo 

Total