Vital was born out of the passion and determination of the pioneering founders and investors to be a part of Nigeria’s growth story, Africa’s largest and most populous economy Vital Products was incorporated under the laws of the Federal Republic of Nigeria in 1999. Vital Products set out to be the leaders in FMCG manufacturing, sales and distribution of excellent food and beverage products in Nigeria.

The company became operational in 1999 with the backup of an extensive business experience that spans over two decades.

The Company commenced operations as a manufacturer and distributor of fruit drinks and non-alcoholic beverages, the company subsequently pioneered the processing and packaging of tomato paste and a range of food condiments in 2006.

The company has launched over 45 SKUs across 3 sectors in; packaged food, seasoning & beverages. They are a established household brand that is trusted by a loyal consumer base & has years of quality and market share behind it.

Vital Products Plc was wholly family owned (Vital Asset Management) from 1999 – 2012. In 2012 a consortium of investors; RMB Corvest bought 25% of Vital and subsequently a further 15% of the company. The company is now 40% owned by RMB Corvest, 51% Vital Asset Management & 9% other shareholders.